Finding the Right Solution

Show Notes

• People frequently mistake what the real problem is in their business.
• We typically look at everything we currently know and ask, “How do I solve this problem?” Instead ask yourself, “How can this problem be solved?”
• We can’t solve problems at same level of thinking as when we created them.
• In order to understand the problem, we must understand the root cause of the problem and then consider solutions that will address that cause.
• Next, you have to consider how to implement the plan.
• If you want to create massive results in your company, you need to come up with a way to implement the right plan.
• As a result, you will get more profit, more peace of mind, and more life.
• Check out our Claim Your Life Back Event in which we help you find the solution you need for your business and help you create an implementation plan to put it into action. Text CLAIM to (760) 621-8199 for more information.
• Once you come up with the solution, don’t change the solution to match what you know how to do.
• Find the tools, people, and resources that will allow you to do what you need to do to implement the solution you have found.
• Always address the core problem and do it in a way that you find the best solution and that will help you change your business to gain more profit, give you more time, and more life.

Transcription of Episode

[00:00:00] This is Ryan Chapman from Fix Your Funnel and in today's episode, I'm excited to talk about solutions. If you heard our last podcast, then you picked up on the idea that, in your business at any point in time, there's one thing that's really controlling the flow of cash in your business or profit in your business. When you identify what that is, and we went through how to do that last episode, now you come to the part where we have to find a solution.

This is where a lot of people make mistakes and it's not an evil mistake, it's just an innocent mistake that's made because we don't know how to address real problems. Here's how we typically do it. What we do is we look at everything that we currently know and we say, of these things I have around me, how do I solve this problem? Who knows? Maybe it's MacGyver's fault. We just think that we're gonna take the things around us and we're going to fix the problem.

There's an excellent quote from Einstein. I'm going to butcher it as I paraphrase it here, but it's basically that we can't solve problems at the same level of thinking that we created [00:01:00] them. In other words, we can't take the all the the tools and stuff that we have laying around us and address the problems that have been persistent in our business, or shown up and we haven't solved in our business, because that's probably why we still have those problems in the business.

We actually have to take a step back and say, okay, not deciding how we're going to implement the solution, what would be the ideal solution?

So we're going to play a little bit of make believe in this scenario. What I mean by that is, we're not going to say, okay, I know these tools, and I have these tools, and these could solve the problem. We're going to say, regardless of how we're going to implement the solution, not taking into consideration any of that reality, we're going to say, how do I solve this problem or how can this problem be solved? Because it may not be you that can solve it.

We're just going to say, how could this problem be solved? And we start coming up with some solutions to that problem. We got to be thinking almost totally outside the box in this scenario, because we're not trying to say, okay, with the resources we have available, with the tools we [00:02:00] have, how do we solve this problem? We say, how can we actually address the core issue of this problem and solve it?

And when you start to do that, you come up with actually the solutions that can create massive return on investment. The reason why is these solutions aren't being controlled by what we currently know. They're being controlled by what we understand the problem is. We understand the problem, we understand, what is the root cause of this problem?

Then we start thinking of solutions that will address that. That's phase one.

Once you've done that you come up with a plan. This plan doesn't have any implementation plan. It's just a plan of, this is the ideal solution. Here's what we need to do.

And then you enter into phase two, which is, how do we implement the plan? The key to actually getting major results is you don't neuter the solution based on what you can do with implementation.

You actually try to figure out, how do I come up with the way to implement this plan that we've created? When you do that, that's where you create [00:03:00] massive results. So if you want to create massive results in your company, make sure that you actually do that and what you'll get out of this is a couple of things.

Typically you're going to get more profit, but even sometimes more beneficial than that, is more peace of mind and more life, meaning you'll get time and you'll get peace because you'll know that things are actually working as they should and you're actually solving the problems that you promised your market you would solve in the first place. What's going to happen is you're going to end up creating more profit because you're going to be eliminating something that's preventing profit.

You may say to yourself, I don't understand how not fulfilling on the promises I made in sales and marketing are preventing me from getting more money, because didn't I already collect the money in the first place? I'm just having a hard time delivering on that.

The reality is, as you don't deliver, you affect your reputation in the marketplace. If you're in a short-term business like we've talked about in the past episodes of the podcast, that's not a big deal for you maybe but it should be. Your reputation in the marketplace is one of your most valuable assets. If you have a reputation that [00:04:00] is, they don't deliver on what they promised, that's a terrible reputation to have because it prevents people from even spending money with you in the first place. Eventually, even if you're in the business of just taking people's money and then not delivering, they're going to find out about you and you're gonna have a reputation that's going to proceed you and the people won't spend money with you. It will only get more and more difficult for you to be able to do business. So it's really critical that you address that.

The other thing that happens is once you address things like fulfillment, my ability to deliver on the promises made in sales and marketing, maybe you need to change the promises you made in sales and marketing. I don't know what the solution is going to be. You're gonna have to come up with that.

But, if you'd like some help and guidance through this process, this is part of what we do at our Claim Your Life Back event we're having in September. It's going to be in San Diego, California just because I'm from there and I love it. In the Claim Your Life Back event, what we do is we actually go through the businesses of the people that attend and we find the solution that they need and then we help them find the implementation plan to actually put it into action.

So if that [00:05:00] sounds like something that's interesting to you, you can text CLAIM to 760-621-8199. And when you text the word CLAIM, as in Claim Your Life Back, we'll send you out a little bit of information about this event and then try to answer any questions you may have to see if this is something that would be good for you.

But regardless, once you've come up with the solution, make sure you don't change the solution to match what you know how to do. Find the people, find the tools, find the resources that will allow you to do what you need to do to implement the solution that you found. That's when you'll actually get the results. If you do anything different, you're just going to create more problems in different places.

Make sure you're always addressing the core problem, the problem that is really controlling the flow of cash, and you do it in a way that you find the best solution, not the best solution that you can do right now, but the best solution. Then that will lead you to the way to change your business to actually have it make more money, give you more time, and more life. This is Ryan Chapman with Fix Your Funnel. Keep moving forward.